Who We Are

Our Story

Back in 2014, AND Digital founder, Paramjit Uppal, recognised that companies need to accelerate their digital capability to compete and win in the tech based economy.

He realised the old ways of outsourcing, consulting, training houses and digital agencies were not the solution. Trying to hire everyone and keeping them skilled and motivated was also not sustainable for most companies. A new way was needed - combining permanent skilled team members and a focused partner, providing the best of both in one seamless and simplified experience.

Paramjit also recognised the world of agile product development was the future but also very immature for most enterprises, often the case of “the blind leading the blind” and just not enough professionals to meet the growing demand for digital skills.

Finally, having grown one consulting business and seeing the challenges that scale brings for its people and its clients, Paramjit wanted to shake up the rules for building professional service company that can be big AND yet feel small.

The challenge was set to build a remarkable company. Hello AND Digital.

Our Culture And Values

At AND Digital there’s a buzz. It’s the buzz of brilliant, curious people set free to imagine the impossible. A hubbub of ‘what ifs?’, ‘why nots?’ and ‘let’s trys’ all working together to push boundaries and create the future of digital.


Imagine the impossible then make it a reality. Challenge old thinking and approaches. Learn and apply new skills every day. Challenge yourself to go further.


Exceed expectations by delivering better results, faster. Help others to be better and more skilled. Focus on our clients, and their customers, suppliers and people. Always.


Collaborate internally and externally. Lead the discussion and build a following. Give back to the community.

Meet Our ANDis

To create a remarkable company, we need to do things in a remarkable way, so our company structure throws out the rule book!

Our ANDis are part of small teams, which we call Squads. Each Squad has a Squad Lead and a mix of developers and analysts, from junior to very experienced. Six Squads, some specialist roles and the leadership team make what we call a Club. Each Club is autonomous, personable, based in its own space, and totally focused on its people and clients. This pioneering approach allows us to feel small, celebrate our quirky individuality and continue to grow at pace! We like this approach so much that we name each Club after a ground-breaking “pioneer”.

Meet The Ones Behind The Scenes

As well as our clubs we have a bunch of amazing people who work to ensure we are hitting our big hairy audacious goals and supporting our ANDis everyday. Click to explore our Base Camp and our Advisory Board ANDis!