AND Digital: exceptional experience design to delight your customers

What is experience design?

Effective experience design involves taking a strategic, considered approach to crafting engaging interactions for the customers who use and interact with your digital products. It involves a blend of research, prototyping, and user testing to make sure that every possible touchpoint aligns not just with your organisational objectives, but also the needs of your customers. By investing in experience design, you’ll increase your user satisfaction through memorable experiences that keep your customers coming back for more, time and time again.

User research

Ensure that your digital products really resonate by systematically gathering and analysing valuable insights into the behaviours and preferences of your current and ideal users, then using this information to inform product design.

Service design

Design experiences that deliver service quality and customer satisfaction, by understanding your users needs and mapping their journeys. Driven by a methodical, consistent approach to creating and improving your products.

Content design

It’s not just interfaces that need to be designed around your customers; so does your content. Craft and structure your content in a way that is meaningful and accessible, delivering a remarkable experience across all platforms and channels.

User experience prototyping

Develop interactive high and low resolution prototypes of your product’s interface. Enabling design concepts to be tested, iterated, and refined with your target audience prior to development. So that you can be confident that the delivered product meets user needs.

Customer & user testing

By systematically evaluating your product with real users, you’ll uncover potential usability problems, gather valuable feedback, and validate your design decisions. This means you can be confident that your releases are effective and user-friendly.