How AI and data are revolutionising customer loyalty programs
Host: Wendy Stonefield
Guest: Liz Gaskin-Payne, Product Manager at IAG Loyalty
Join us for an insightful episode with Liz Gaskin-Payne, a leader at IAG Loyalty, as we explore the fascinating world of customer loyalty programs and digital transformation. Liz shares her unique career journey, beginning as a broadcast engineer and evolving into a pivotal figure in loyalty management. Throughout her journey, she has developed invaluable skills that revolve around problem-solving, customer engagement and strategic thinking.
In this episode, we delve into how data and AI are reshaping customer experiences in a rapidly changing landscape. Liz discusses the importance of personalisation in loyalty programs and the necessity of understanding customer behaviours for successful engagement.
Ready for real talk?
Join us as we dive deep into the world of digital transformation with real-life stories of breakthroughs and challenges from the front lines. In each episode, we'll sit down with industry experts, AND Digital consultants, and other influential figures in the technology space to hear about their personal experiences of leading digital transformation initiatives.
Using the 12th agile principle on continuous improvement, we’ll explore what worked through the lens of 'the good, the bad and the ugly'.