Google Digital Garage is a programme from Google that helps people to grow their careers or businesses, by learning new skills and making the most of digital tools. Since 2015, Google has helped train over one million people across the UK.
Google wanted to explore new subjects for the most in-demand and helpful digital skills that would allow every digital-age worker and SMB to make the most of the opportunities of digital.
Alongside Google’s internal subject matter experts, Google looked to AND Digital for their experience in working with UK businesses on their digital transformation, alongside their passion and expertise to help them develop and deliver the new subjects to Google Digital Garage learners.
We were approached by Google following the publication of our ‘The Nature of the Digital Skills Gap’ report which highlights the current gap between the digital skills that companies and individuals currently possess, and those that they will need to unlock their full economic potential. Google felt that AND’s mission to ‘Close the World’s Digital Skills Gap’ was a strong fit with the outcomes of the Google Digital Garage programme.
We worked with Google across three phases of work:
Phase 1 - Research:
We began with desk research, reviewing industry insights alongside our own primary research into the nature of the UK Digital Skills Gap. This allowed us to create benchmarks against which to review and analyse Google’s current training offering.
Following our desk research, we expanded the research programme to primary user research. This took the form of qualitative interviews with individuals who owned and operated small and medium businesses, with a view to providing tangible insights into current and future demands for digital skills.
We used the results of this research to form hypotheses which were then validated through a series of surveys, providing quantitative insights that enabled us to confidently make recommendations.
Phase 2 - Recommendations:
The key themes that were identified during our research were used to define a long list of potential courses. The output was 70 potential topics, which we needed to refine according to user needs. Through the use of a prioritisation method based on the insights and goals surfaced during our research we were able rank and refine the potential course options down to 8 top themes. Through collaboration with Google they were then further refined into 5 core topics that would form the subject matter.
Phase 3 - Course Design:
With these topics defined we then worked with Google to create detailed lesson plans for each subject. The lesson plans outlined the detail of knowledge, tools and skills being taught in each session, with learning outcomes, appropriate illustrative examples, and tool recommendations for each subject.
The courses began being rolled out in July 2023 via live events and webinars, with the first two courses focussing on equipping learners with the AI skills and knowledge they will need to succeed both today and in the future. The remaining courses will be rolled out throughout the rest of 2023.
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