Our client is a global art gallery with locations in New York, London, Zurich, Los Angeles, Paris, Hong Kong, Somerset, Basel, St Moritz, Monaco and Gstaad. They represent over 100 artists and estates, who have been instrumental in shaping the gallery's identity and who are the inspiration for their diverse range of activities that engage with art, education, conservation and sustainability.
Our client faced significant challenges with their digital infrastructure, having 7 websites.
With the websites being built by 7 different agencies or contractors, each hosted in multiple locations and operating on diverse tech stacks, a decentralised setup ensued. Compounding this issue, their digital team operated with limited capacity, skills, and transformation delivery acumen, further hindering their ability to address the complex digital landscape effectively, and the digital estate was not reflective of the high end luxury gallery experience/services of the brand.
We were brought on board to build, migrate, and deploy the main 2 sites (.com and VIP) onto a single tech stack.
Our team conducted a CMS market review, recommended a tech stack, and created a digital product roadmap. Additionally, we worked with Contentful to ensure that content editors were trained and upskilled, providing technical support through 'How To' posts, video tutorials, and weekly drop-in clinics.
During the initial Build phase, we assessed all potential CMS tools our client could use. After choosing Contentful, we created a component library and encouraged our client to condense the number and complexity of components. Additionally, we established the target outputs and readiness for build during the Discovery phase, which involved investigating the CMS replatforming strategy and readiness, assessing the creative and design direction for the brand’s website, recommending a tech stack and associated tools, creating a digital product roadmap, and agreeing upon the optimal ways of working and delivery assurance.
As the gallery's a long-term partner agency, we shared the same vision for an agile approach, co-location in London, experience with digital transformations, and credible teams. This collaborative approach, along with the implementation of various frameworks and tools, enabled us to deliver a high-quality and functional product as per the client's requirements.
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Our partnership resulted in significant achievements, including the successful migration and deployment of websites onto a single tech stack, substantial cost savings, improved visibility in Google search, and enhanced technical health of the website.
The project delivered 13 sprints over the course of 8 months, the creation of 39 page templates, development of 35+ atoms, construction of 65 components with over 200 variations, and the implementation of 4 responsive designs per component. Additionally, there were 3 design breakpoint variations per component, 70+ design boards in Figma, and a total of 1042 story points. The migration involved over 3,200 pages and 41 migration scripts, culminating in the successful launch of a new website.
The project also resulted in a slick new user experience, substantial cost savings, improved technical health of the website, increased visibility in Google search, faster page speeds, vast time savings in content creation and successful integration of the VIP exhibition website into the main brand website, showcasing a more ordered data structure and new headless CMS capability with Contentful.
The project's success was further evidenced by the increased visits from organic search and the significant improvements in technical SEO issues and site health. The internal benefits of the new website are substantial, as the content creators now have increased flexibility and autonomy to create structured pages and consistent content across pages.
More successful digital transformation projects...
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