Delivering a new digital experience for Bristol Zoo Project, in just ten weeks

Understanding visitor needs
BZS was well aligned in its education and conservation goals, but they were missing a vital piece of the strategy - connecting with their market. Together, we undertook a design thinking discovery process, to understand user needs, to learn from competitors, and to unpack what the market wanted from a future-thinking zoo. 

UX and content auditing
We led Bristol Zoological Society through a UX and accessibility audit, helping the team understand the impact of their design choices on usability and navigation, across a wide range of user barriers. 
We also led them through a content audit, to understand what was converting and where their messaging needed an overhaul. 

Stakeholder management
Technology can be a great enabler of positive change, but driving it sustainably needs company-wide buy-in. From the catering team to the zoo-keepers, AND Digital hosted feedback workshops with internal stakeholders, ensuring buy-in on the success of the zoo's transformation.

A new CMS platform 
We helped the team source a new headless CMS platform - Storyblok. This will allow the team to create, deliver and reuse multi-channel content simultaneously, pre-optimised for various user devices. More time creating than carrying out admin, with a system that can easily scale as the zoo does. 

A brand new interface
Collaborating with the BZS team and their design partner, we translated the new “in print” brand into an accessible digital model. We designed and built a brand new, accessible front-end interface; with vibrant, intuitive templates that the team could manage independently.