Regional Marketing Manager (Scotland)
At AND, we accelerate the development of digital capabilities. In practice, that means helping ambitious leaders and organisations build the teams, products, processes and even operational structures they need to close the digital skills gap within their organisation today, so that they thrive tomorrow.
Clients rely on our experience, agility and craft skills across tech and business strategy, software development and product management to address some of the toughest challenges facing their businesses.
We bring aboard thinkers, tinkerers, passionate software craftspeople and inspiring technologists to help us solve these challenges. Together, we’re united by a sense of pragmatism, purpose and a deeply-held belief that digital products and technology alone won’t transform a business or save the world: it’s the people that count.
As the Regional Marketing Manager for our Scotland Hub (a line of business comprising multiple AND Clubs within a defined geographic area), you’ll focus on implementing, refining and continuously improving regional marketing activity for the Hub region, contributing directly to the commercial success and growth of the Hub.
You will be responsible for engaging with local leadership and ANDis to strongly position AND in the regional market, with the aim of converting that market profile into revenue. You’ll have a dual reporting line: reporting into the Market Operations Lead in Market Impact, and into the Tenzing Scotland Hub Lead. This ensures that data, insights and new ways of working are shared, embedded and supported across marketing in all Hubs whilst at the same time, enabling the Regional Marketing Manager to deliver against strategic and commercial priorities for the region.
In addition, you will be influential in ensuring brand consistency across all Clubs within the region, and as a key conduit for sourcing insights and case studies from regional markets to inform and support the work of the central Market Impact team, as well as leading on localised execution of central campaigns where relevant and appropriate
Requiring extensive stakeholder engagement, this role is vital in driving the maturity of Marketing at AND, and the function’s ability to support AND’s ambitious growth plans. As a result, you will need to be able to:
Plan and execute marketing activities, in the Scotland Hub region, with the aim of:
Building the profile and presence of AND in the regional area
Identifying, actively pursuing and qualifying regional prospects
Converting prospects into qualified leads to support the business development pipeline
Deepening existing priority client relationships
Embed yourself deeply within a Hub region, building strong stakeholder relationships with the Hub and across it’s Clubs to understand the local market dynamics, and networks - ensuring all teams are working to a clearly defined regional strategy and lead generation process.
Develop and create marketing-led sales enablement collateral utilising brand guidelines and templates for a Hub, including the timely creation of case study assets with the support of Market Impact.
Work with the Hub Event Planner to ideate and deliver a focused lead generation and awareness-orientated event programme to engage new prospects and strengthen existing client relationships.
5+ years professional experience in B2B marketing, preferably with a strong background in technology and/or professional services.
Evidence of establishing and scaling lead generation processes, working with sales functions to map, define and optimise lead generation and lead nurturing cycles.
Evidence of ABM approaches and helping account teams grow existing client accounts highly preferable.
Experience as a marketing generalist with a deep background in business development and evidence of nurturing prospects across complex and long sales cycles.
A clear understanding and exposure to working within a complex marketing environment with both central and regional levels, working positively to ‘join the dots’ and ensure high impact for the marketing function.
A highly adaptable individual, able to work with a high degree of autonomy and the ability to tactically deliver positive impact at pace.
Experienced in stakeholder management, and the ability to balance and direct competing priorities and needs across different Hub areas.
A passionate ambassador for brand and marketing, understanding the need for impactful regional activity balanced within a coherent, consistent brand.
From the work we deliver, to the way we serve and support our people, we work hard to ensure that there’s nowhere quite like AND. But joining a company is a two-way street: the fit has to work on both sides. So before you apply, here’s three key things to understand about us:
We’re built for people - like, real humans. Not ‘resources’ or ‘staff’. That means happiness and wellbeing really do matter to us, and we hate unnecessary hierarchy and bureaucracy.
There’s no well-trodden path ahead: AND is growing fast and forging a new trail. That’s exciting, and gives us all the autonomy and opportunity we love - but bear in mind it also demands focus, patience and resilience.
Diversity is a priority. After all, to build great products that a wide variety of different people love to use, we need a wide variety of people to help us build them. So diversity is more than a policy or a word: it’s business critical for us.