Marketing Ops Lead
At AND, we accelerate the development of digital capabilities. In practice, that means helping ambitious leaders and organisations build the teams, products, processes and even operational structures they need to close the digital skills gap within their organisation today, so that they thrive tomorrow.
Clients rely on our experience, agility and craft skills across tech and business strategy, software development and product management to address some of the toughest challenges facing their businesses.
We bring aboard thinkers, tinkerers, passionate software craftspeople and inspiring technologists to help us solve these challenges. Together, we’re united by a sense of pragmatism, purpose and a deeply-held belief that digital products and technology alone won’t transform a business or save the world: it’s the people that count.
As the Marketing Ops Lead, you will be focused on scaling and optimising regional marketing operations - practices, processes and activity - across geographic areas known as ‘Hubs’. Requiring extensive stakeholder engagement and change management experience, this role is vital in driving the maturity of Marketing at AND, and the function’s ability to support AND’s ambitious growth plans.
As a result, you will need to be able to:
Support the Head of Marketing in the creation and successful establishment of regional marketing capabilities, including the implementation of new processes, practices and tools.
Lead AND’s regional Marketing Managers in setting and delivering clearly defined lead generation targets for new business within Hubs.
Work with the Head of Marketing and Client Partnerships to define and ensure that critical lead gen practices - including lead scoring, attribution and lead handover processes - are consistently applied.
Work with the Head of Marketing and Account Growth and Alliances, along with regional Club execs where needed to clarify and shape marketing’s role and contribution to supporting existing and/or key strategic accounts within Hub regions.
Provide appropriate support and governance to enable the execution of marketing initiatives and processes across the Hubs, identifying problems and solutions/opportunities to increase the marketing impact for Hubs.
Work cross-functionally with Hubs and the Market Impact team to surface insights and ideas, playbooks and self-service assets that enable regional marketing units to act with autonomy and impact.
Foster and create a collaborative peer-to-peer environment for Hub-based marketing units, encouraging the sharing of ideas, learning and results to drive continuous improvement and efficiencies of scale.
A commercially-minded senior marketer with 10+ years experience, including a strong background in lead generation, sales enablement and business development.
Experienced in change management and building marketing processes and lead generation from the ground up, in a B2B context - preferably within technology or digital.
Comfortable working in a fast-paced, high growth environment, with line management and coaching expertise to help teams manage both complexity and ambiguity.
Experienced in fostering and building positive, integrated relationships with sales teams, driving the establishment and maturity of lead generation pipelines.
A meticulous problem-solver, with the ability to drive continuous improvement using a data-driven, Agile and iterative outlook.
Equipped with a strong operational and execution focus, as well as demonstrable ability to drive repeatability and efficiency at scale.
Able to build and nurture effective relationships within a matrix organisation by developing co-operation with peers within the regional (Hub) and central/global functions of AND.
From the work we deliver, to the way we serve and support our people, we work hard to ensure that there’s nowhere quite like AND. But joining a company is a two-way street: the fit has to work on both sides. So before you apply, here’s three key things to understand about us:
We’re built for people - like, real humans. Not ‘resources’ or ‘staff’. That means happiness and wellbeing really do matter to us, and we hate unnecessary hierarchy and bureaucracy.
There’s no well-trodden path ahead: AND is growing fast and forging a new trail. That’s exciting, and gives us all the autonomy and opportunity we love - but bear in mind it also demands focus, patience and resilience.
Diversity is a priority. After all, to build great products that a wide variety of different people love to use, we need a wide variety of people to help us build them. So diversity is more than a policy or a word: it’s business critical for us.