Understanding New Digital Behaviours Through User Centred Design

What change is permanent and what remains in flux? And how can user centred design (UCD) help you respond, and ensure your product or service hits the mark?

On 16 June, we rounded up industry thought leaders to answer these questions, and help us get to grips with the new normal. They explored the vital role of customers in the full development cycle, and considered how that involvement can help leaders respond to change and deliver better products, faster.

Why?

Users changed. Speed of response to that change post-Covid is now critical. But speed must be matched by getting the product right, because poor user experiences no longer generate a response of indifference, but one of frustration and sometimes outright rage.

UCD provides a structured method and uses research methods to inform design thinking, in turn this can help brands build better products faster. It can help them make transparent and moral choices about how they manage customer relationships and data. On the other side of the coin, dissuasive design focuses on creating services that inform users of their options and nudges them to not proceed with the step, task, action.

This webinar will help you apply UCD from a culture and change perspective, and make it a core part of your transformation strategy.