How Missguided unlocked growth through modernising their digital strategy

Businesses often end up falling into the trap of becoming reactive instead of proactive, leaving no time for growth and development. It is, however, possible to break this cycle with the help of a comprehensive digital strategy that properly aligns the opportunities afforded by emerging technologies and the full potential of an agile and collaborative team.

Together with AND Digital, fashion giants Missguided have made significant structural changes to the way they operate. Whilst this has been challenging, they have become more efficient, have better control of their data and their tech stack and have delivered a best of breed app.

Join AND Digital’s Nathan Warner, Club Executive and Missguided’s IT Director, John Rignall, to hear first-hand how the business has rethought its approach to digital. Find out how we’ve worked in partnership to develop a sustained programme of change that is already making a commercial impact and will ultimately leave a long-lasting legacy for the business.

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