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21 Nov

The Catch 22 of Corporate Innovation: Drive new horizons, just don't get it wrong

21 November 2023 | 12:00-1:00PM

Fill out the form to watch the last in our Digital Greatness series on November 21st, which focused on being dynamic and innovative.

15 years after large corporates started jumping on the innovation bandwagon, we’re at an inflection point. Budgets are being squeezed and innovation teams are under more and more pressure to deliver clear ROI, fast. 

However, those familiar with the core tenets of innovation know this will have one of two outcomes:

  • Teams will shrink their horizons, placing safer and safer bets (continuous improvement, not innovation)
  • Teams will rush the process to get ideas to market with limited testing (risky guesswork, not innovation)


This is not the fault of innovation teams; they’re responding to their environment. Teams, budgets and remits are being changed on a monthly basis, so how can your team navigate and thrive in these all too common corporate conditions? Clare Flitton, Practice Lead here at AND, will lead a panel consisting of Lauren Tyler, Head of Innovation, Southern Water; Callum Bloom, Product Manager, Secret Escapes; and Jeremy Cooper, Head of Product, News UK, who will share their thoughts and insights.


Fill in the registration form to listen to the recording now!

Agenda

12:00 PM

Welcome & Introduction

12:10 PM

The Catch 22 of Corporate Innovation

12:45 PM

Audience Q&A

01:00 PM

Final Wrap-up & Event Close

Access Recording

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