Just Don’t Say The C-Word With Isla Kirby And Paul Cooper (Manchester)

Location: The Principal Manchester, Oxford Street, Manchester, M60 7HA
Cost: Free

N Brown were in the middle of changing the way they work with technology, talk of Spotify was rife, and little did they know their CEO was listening. He came across the now-famous Spotify engineering culture video and was inspired - so much so that he sent out an email setting out a challenge to create their own version… in four weeks. Easy right?

Well known for their advertising, N Brown had the skills and expertise to sell almost anything, but this was a bit different. This was technical talk explaining concepts that were sexy to some, and an alien being to others. More than that, they were talking about the big C - change - an emotive topic, no matter where you sit.

In this talk, Isla and Paul share how a creative unicorn and tech geek came together to achieve the impossible of one size fitting all, navigating how to make Agile transformation accessible to all without losing meaning, whilst energising a 150 year old organisation that change really can be good.

About Isla

Isla Kirby is an experienced, imaginative and versatile marketeer who has worked both client and agency side in the UK and overseas. A creative/planning hybrid, she’s earned her stripes on brands including LEGO, adidas, Mars, Shell, Honda before joining N Brown as Head of Brand on Simply Be. With a passion for new technology and a curiosity about the next evolution of branding, she’s as likely to be found on the marketing floor as the IT one.

About Paul

Paul Cooper is an experienced technology leader who loves all things to do with leading cross-functional technical teams working on interesting and complicated problems. He started out as a website developer at a company called Dabs.com who supplied computer components via their head office in Bolton, before moving into an architect position at Phones 4u. Today, Paul works in the technology leadership function at N Brown.

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