Through The Keyhole #37 – Keeping 150 As Our Golden Number

7 October 2016 | Kate MacDonald | About a 2 minute read

We live in a rapidly growing world. In July 2015 the world’s population was estimated at 7.3bn the internet has 3.17bn users, even good old London has 8.64m people in it. These are fairly staggering numbers and it’s probably fair to say that there are too many people to get to know well and to be friends with.  And this brings up the question, how many close social contacts can a person interact with regularly?

In the 1990s anthropologist Robin Dunbar theorised that the average number of people each person can maintain a stable social relationship with at any one time is 150.  Beyond that we simply do not have the capacity care about people at the same level as our close friends and family.  We loved this idea of community and based our business model around it. However, if the model is true it means that if we want our business to function as a close cohesive unit we are restricted to around 150 people at any time.   

This could be a major issue as we want to grow rapidly.  Just how do you grow a business when the number of people is restricted to 150? The answer turns out to be quite easy – you have multiple business units (or Clubs). We started with Club Ada and when it started to reach 100 people we started our new club Dekker.  Why did we stop at 100 people?  Well, our business is not just our people it is also clients and the wider ANDCommunity – we want to each have the personal capacity to have stable relationships with our clients and the wider community as well.

And the benefits?  Well just take a look at our website, our blogs, Facebook and LinkedIn and I think you’ll understand why we love our community model – we’re not just colleagues, we’re colleagues AND friends.

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