Ranking London’s Best Burgers by their websites
25 August 2016 |
Gary Houlihan | About a 8 minute read
Double whammy at the moment as it’s National Burger Day and the Great British Bake Off is back on our screens. Yes, the Olympics is over, and it’s time to give up the #fitnessgoals and those few weeks where you think “you know what, if I fully dedicated my 9 to 5 to it I am pretty sure I could at LEAST make Tokyo 2020” in whichever sport looks the easiest.
For me, I could absolutely be a Rowing Coxswain. I easily make the weight stipulations – Please, someone tell me why this can’t be a reality with sufficient training.
Anyway – National Burger Day isn’t it? Big decisions to be made today – like where am I going to go for my 20% off burger. Time to rank the finest burgers of London by their digital offering. Basically being the opposite of A.A Gill here – the only way I am ranking them is by their website. This, of course, will absolutely not affect where I actually go for my burger.
There are literally hundreds of places where you can get a burger in London, so I’m going to narrow it down to the most popular 5 (Five Guys, Shake Shack, Byron, Honest Burger and Patty&Bun) and look at a few items like CMS, Security, Design, Load time and any special feature they might have. Bonus marks will be given to those using the burger menu which we all love.
The nearest burger joint to our office just off Trafalgar Square, Five Guys is a favourite of our ANDis and is rapidly growing having started their U.K franchises in 2013. Their global site is located at http://www.fiveguys.com/ and I was instantly annoyed by their lack of favicon. They’ve lost marks already. Their UK site however is located at www.fiveguys.co.uk and has a totally different design to the U.S one. The design was something I’m not a big fan of either, it feels a bit cluttered and unclean. Just like their burgers I guess.
Validation Errors: 11
Load Time: 1.13 seconds
Using Burger Menu: Yes! Both Desktop and Mobile.
Cool Feature: You can order online. This is a pretty handy, nobody likes queuing.
I’m gonna give them ??? out of ?????. The missing favicon means I couldn’t easily locate it in my 57 Chrome tabs, and the design is a bit cluttered.
Shake Shack is a pretty basic site. There’s not much functionality here. You can buy gift cards and there’s a shop, but besides that you can’t order online, and it took too many clicks to find out where my nearest Shake Shack is (I know exactly where my nearest Shake Shack is, big fan of those cheese fries)
Naughty Shake Shack – your shop has weak security. I don’t feel 100% safe when putting my details in when buying something from your shop.
Also, when picking to ship to the U.K this made me laugh:
Not sure why they felt the need to say we are an EU Member? ?
Using Burger Menu: No. On neither Web or Mobile. Sad face.
Validation Errors: 30
HTTPS: Yes. But the shop is using weak security.
Cool Feature: Shack Cam – however only available at some U.S stores. This allows you to gauge how long queues are.
I give them ?? burgers out of a possible ?????, their lack of burger menu, a decent amount of validation errors and what looks like an unsecure shopping experience.
Not a big fan of this design, some of the pages link to the wrong page, and I can’t click the “Summer Loving at Byron” notice as the National Burger Day at Byron notice is in front of it. Annoying.
Also one of the sites which has no real pictures of the burgers or anything. This may as well be a site for…well…anything else.
Validation Errors: 105. 224 Warnings. Woah.
Using Burger Menu: No. Neither Desktop or Mobile.
Cool Feature: Nothing really of note.
Load Time: 1.74 seconds
? out of ?????. Too many validation errors. Not a fan of the design. Annoying links and some features not fully working. The speed of the site is their only plus.
I like this site, it’s clean, easy to navigate, using WordPress. Clear burger image when you land on the site which grabs the user’s attention instantly. Locations are easy to find when you land on the site, it has everything you need.
Validation Errors: 14.
Using Burger Menu: Not on Desktop. Mobile menu yes! And it’s great. See below.
Cool Feature: Nothing really of note.
Load Time: 2.49 Seconds.
Look at this mobile menu it’s great!
Big fan of this burger menu
Clean design. Awesome mobile menu.Good use of imagery and finding locations is easy.
??? and ?(which we’ll call a half mark) out of 5.
Patty&Bun, like Shake Shack, also has a shop but I have concerns about it. It’s an iFrame , but I don’t really get any security indications about that, which makes we worried. It’s also not HTTPS by default. (it’s using a 3rd party called Shoprocket for the shop)
Validation Errors: Only 4. Nice. Best of the lot.
Using Burger Menu: On Desktop no. On Mobile yes.
Cool Feature: Music section that links to a Spotify playlist of the music they are playing in their restaurants. Big fan of this. This was the soundtrack to me writing this blog. None of the other places are doing this, it’s smart.
Load Time: 3.94 seconds.
Lots of images slowing down the load time. Not HTTPS by default.
?? out of ?????
And with that…we declare the winner to be…… Honest Burger. They just about shade it but are a deserved winner. A nice clean site, the easiest of all to use.No special features, but they get the basics right while having a bit of fun on the way. Enjoy National Burger Day! ?????
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