Innovation: help us take a fresh look at a tired word

27 November 2018 | Jack Aspden | About a 3 minute read
Tags: agile methodologies, data, Innovation

Have your say about the current health and state of innovation by completing our short online survey. Your insights will help us understand how differences in scale, location and industry are shaping how companies approach innovation – and ultimately influence its success.


The survey is open for all – to take part, simply click here.


Innovation noun [in-uh-vey-shuh n] – for more, see *ambiguity*.


Innovation is ambiguous. We see, read, hear and are involved in debates on innovation all the time in the tech and digital space. For many large organisations undergoing transformation or major change programmes, innovation is both an urgent necessity and the Holy Grail. At AND, we’ve noticed that when we ask for a clear definition of what innovation means to a particular company, we’re often greeted with high-level overviews and stereotypes, or synonyms associated with ‘new ideas’. Afterall, you know you’re ‘doing’ innovation when you’re in a workshop with post-its, right?

Ultimately, the conundrum is that innovation means different things to different people. It has different connotations for different teams, and it has different flavours based on where an organisation is with regard to its digital maturity. One business’ innovation practice is another’s daily routine.

In the past decade, we have seen an explosion of innovation processes, innovation experts and businesses specialising in driving, incubating, seeding and enabling innovation. Assuming that organisations have always innovated to survive – and they have – how have industries taken to the translation and codification of innovation into a specialism in its own right?


Do the different approaches to innovation actually work – for you and your teams?


At AND, these questions looking into the nature and depth of innovation within organisations has been top of mind recently. Like the overuse of the word ‘digital transformation’ or ‘Agile’, innovation is in danger of losing it’s meaning. Consequently, we want to see ‘inside innovation’ to get to the heart of what matters most to organisations right now as they strive to stay one step ahead of a rapidly changing world: a world where customer behaviour, technology and the competitive landscape can change in what feels like the blink of an eye.

We’re looking for survey respondents to share their views on the state of innovation within their organisation. Our short survey consists of 5 simple questions about you, and 7 questions about your organisation’s approach to innovation. Our aim is to uncover insights into how differences in scale, location and industry domain are reflected in the approach to innovation and how attitudes change over time.

Once we have collected the data, we’ll be sharing the results along with practical recommendations to help you tackle innovation with your organisation.


The survey is open for all – to take part, simply click here.


PLEASE NOTE: The data we collect as part of the survey is confidential, and will not be shared with third parties.

Read More From This Author

Share this blog post

Related Articles


We’re looking for bright, dynamic people to join our team!

Discover More Roles