Hello AND Digital – Introducing Our Brand New Website
19 September 2017 |
About a 2 minute read
Today marks another exciting day for AND Digital – with the launch of our brand new website, built in its entirety by our own talented people! We have been busy working behind the scenes since late spring to create the new site to reflect our updated brand, but most of all a site that will create an overall improved experience for our customers. With UX experts, product developers and analysts together, we have built something we are really proud of.
In late spring we worked closely with Elmwood, a global brand experience consultancy, to create a bold and colourful new brand identity for AND Digital. Having outgrown our existing identity and website, we needed a bold new look and online experience that would allow us to continue in our goal of being a remarkable player in the global digital space. With a carefully chosen colour palate, a bolder approach to images, and refreshed messaging about how we talk about ourselves – we are proud of how our new brand is aligned with the business we have become over the last 3.5 years.
We have updated all of our platforms, and branded materials with the updated name, as well as the new look and feel – with the website being the last piece of the puzzle. Through research and processes conducted by our internal UX experts we crafted a site that will enable users to have a more simplified experience, getting our audience to the information required quickly.
We invite you to explore our site and to send us any feedback! Or if your have questions on how we can help you improve your website user experience send them across to [email protected]
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