Green Week – Hug and Save a Tree

4 November 2016 | Harbinder Uppal | About a 2 minute read

As part of our CSR programme we explore our pillars of responsibility. An important area is, of course, our Environment. We wanted to draw our people’s attention to why this is necessary so all this week we have run an AND Digital Green Week. We spent the week looking at how we can reduce, reuse and recycle in the office and home.

Today, which is the final day, we wanted to make a difference to the Environment. Trees benefit our environment and numerous studies show they are good for our mental health too. So we built on the ‘Feel Good Friday’ feeling and asked our people to go out and hug a tree! We asked our clients and everyone on social media to do the same. For every photo we donated a £1 for the Trees for Cities Charity so they can create greener cities. Today we had 28 people hugging trees, so we have decided to donate £50 to Trees for Cities.

We still need to plant more trees, and here are three reasons why we should give them a hug:

  1. Trees Heal –  It’s well known that being around nature makes us happier and healthier. It’s no surprise then that studies show exposure to trees and nature aids concentration by reducing mental fatigue.
  2. Trees are useful – We all know trees are useful to clean the air, provide oxygen, conserve energy, mark the seasons and provide wood. They also provide excellent shelter and homes for birds, bees and squirrels.
  3. Trees help the Environment – Most importantly, they help combat Climate Change. Trees absorb CO2 and release oxygen back into the air. In one year, an acre of mature trees absorbs the amount of CO2 produced when you drive your car 26,000 miles.

Trees benefit the environment by helping to keep it free from toxins. They clean the air and filter airborne pollutants

Why don’t you show your appreciation for a tree – go on, give it a hug and upload your photo on (our social media channels)!

After all, it feels good to do your bit for the environment by helping to plant trees.



One of our ANDi tots Freddie, hugging his (little) tree!

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