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Paula Pellicer

Product Analyst AND Food Lover

Career background

In 2012, after graduating from Business Administration in Barcelona, I went straight into online marketing for organic cosmetics designing new product launches. It was fun for a while but in 2014 I was ready for a change and I moved into management consulting for financial services in London! For the past 2.5 years I have worked in a variety of technology projects for Tier 1 banks ranging from establishing change management functions, developing data visualisation tools and creating new product propositions. Now I am very excited join the AND Digital team and be part of this special journey.


If I could chose a superpower it would be flying. I have always admired birds freedom to see things humans cannot see from the ground. Plus, it would be wonderful to be able to avoid the London traffic at rush hour.

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