History

We’ve come a long way since 2014, but we’re just getting started with closing the world’s Digital Skills Gap and making a remarkable impact, globally.

 

Software and data are at the heart of everything

AND Digital was born in 2014, when our founder Paramjit Uppal recognised that “software was eating the world”, and that regardless of industry, software and data are now at the heart of everything. Fundamentally, this means that every business is now a tech business.

 

As ‘doing’ tech is still a human activity, all businesses need their own people to innovate, successfully compete, and delight their customers. Yet most businesses lack the digital skills for them to be successful. AND Digital was born from the desire to close this Digital Skills Gap.

 

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AND not OR

AND Digital was inspired by the book Built to Last by Jim Collins. Instead of being oppressed by the “Tyranny of the OR,” we follow the mindset of the “Genius of the AND”. That’s why we don't simply focus on one thing, believing that we have to make a binary choice.

Instead, we blend ideas that are often seen as competing; the idea that it is possible to be people focused AND commercially successful; have the feel of a small company AND the resources of a large company at the same time; being remarkable in creative AND tech.

The end result is that we’re endlessly Agile, suitably unique, and offer a different kind of partnership to our clients that no other company can match. It’s why our clients come back to us time and again to solve complex problems and make a remarkable impact.

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