AND Digital was inspired by the book Built to Last by Jim Collins. Instead of being oppressed by the “Tyranny of the OR,” we follow the mindset of the “Genius of the AND”. That’s why we don't simply focus on one thing, believing that we have to make a binary choice.

Instead, we blend ideas that are often seen as competing; the idea that it is possible to be people focused AND commercially successful; have the feel of a small company AND the resources of a large company at the same time; being remarkable in creative AND tech.

The end result is that we’re endlessly Agile, suitably unique, and offer a different kind of partnership to our clients that no other company can match. It’s why our clients come back to us time and again to solve complex problems and make a remarkable impact.

Our impressive growth stems from our Big Hairy Audacious Goal (BHAG) that we set every five years. We make it ‘audacious’ for a reason; it pushes us out of our comfort zone and challenges us to do things differently.

Our first BHAG took us to 2019, and inspired us to build a remarkable company. The success of this was measured through a variety of goals, from rapid growth, going from zero to 500 people in five years, to raising the bar for clients; it also involved being a Best Company to Work For every year, and a beacon for our communities. In just 6 years, we created a proven growth formula for people-based tech businesses, with our Club Model at its core. 

This growth formula, coupled with the successes we have achieved with our clients, puts us in the perfect position to make a remarkable impact globally. We refer to this as our BHAG for 2027. By 2027, we want to build tech with clients that makes life better for hundreds of millions of people, and upskill hundreds of thousands of people in tech, all while staying firmly people-first. We want to prove our unique operating model across the world, and achieve 10x growth - that’s around £500m+ in revenue globally.